marketing Archives - Bite Magazine

How dental practice staff can become a practice’s greatest promoters

Editor — Sun, 07 Sep 2025 16:28:44 +0000

Dental practice employees who feel connected, valued and inspired can become a practice’s greatest promoters—and that all comes down to the team culture. By Cameron Cooper It’s often said the greatest asset of any business is its employees, and to underestimate their potential to help grow the practice by the way they talk about it—both […]

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Striking the right tone in online self-promotion

Editor — Tue, 18 Feb 2025 23:07:02 +0000

To others in the dental profession, online self-promotion can run the risk of coming across more as grandstanding than effective self-branding. By Seth Adamson There’s a saying in the social media world—content might be king, but context counts for everything. Our linkedIn account is a case in point. In today’s digital professional landscape, LinkedIn isn’t […]

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How to make your practice advertising more effective

Editor — Tue, 11 Jun 2024 01:27:51 +0000

Getting more bang for your buck when it comes to advertising your practice is easy when you know how. By Daniel Warren In comparison to doing actual dentistry, dental advertising is easy. “All you have to do is send the right message to the right people at the right time,” explains Mark Brown of Engage […]

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Understanding Marketing Channels as a new Dental Practice

Advertorial — Tue, 28 May 2024 23:36:31 +0000

This article is sponsored content brought to you by HotDoc. The 5 marketing channels you need to consider when starting your dental practice What inspired you to start your dental practice? Maybe you wanted to help people. It probably wasn’t because you love digital marketing. However, as you build your practice, you certainly need marketing skills […]

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Building up your client base

Editor — Sun, 10 Mar 2024 23:28:37 +0000

The first step towards building a community of clients involves building trust. But how do you do that with people who don’t already know you? Daniel Warren investigates Some dentists assume that process involves opening a surgery and waiting for people to walk in the door. Those dentists will get fewer patients than the ones […]

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Using a professional marketing agency versus DIY

Editor — Sun, 13 Aug 2023 23:29:59 +0000

Dental practices must weigh up the cost of using professional marketing agencies versus the risks of a DIY approach. By Cameron Cooper In considering whether to outsource his dental practice’s marketing, or handle it internally, Rowan Williamson came to a blunt conclusion. “We don’t have the skillset,” says Williamson, co-founder of Illumident Mount Gambier, a […]

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How to brief an agency

Editor — Sun, 13 Nov 2022 21:43:14 +0000

In marketing, if you fail to plan, you should plan to fail. Even if someone else is doing your marketing, you still need to brief them properly. By Daniel Warren. Picture this: you’re sitting in the staff room at your practice, keen to brief some well-dressed advertising type about a new dental marketing campaign for […]

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Personal marketing

Editor — Sun, 14 Mar 2021 23:27:18 +0000

In an emerging trend, associate dentists are stepping out to do their own marketing, apart from the practice that employs them. But this is a move that needs rules to make it work. By John Burfitt About a year ago, a series of requests for specific marketing advice was the signal to dental marketer Angus […]

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Dental podcasts

Editor — Sun, 14 Mar 2021 23:26:29 +0000

This being the digital age, starting a podcast can help your practice strengthen relationships with existing patients—and attract new clientele. By Angela Tufvesson Dr Vijaya Molloy has witnessed many trends in patient behaviour in her 25-year dentistry career. When she noticed many of her patients had started following the advice of experts they listened to […]

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Leah Smith the profitable practitioner

Editor — Sun, 14 Feb 2021 22:58:16 +0000

After just 10 years as an oral health therapist in the private sector, Leah Smith is out earning many of her colleagues while only working 28 hours a week. Now she’s written a book, The Profitable Practitioner, to share the secrets of her success. By Kathy Graham If anyone embodies the work smart ethos, it’s […]

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Is your marketing working?

Editor — Mon, 07 Sep 2020 22:52:57 +0000

Marketing can be a huge waste of money unless you know who your market is and are able to gauge whether your marketing efforts are actually working. By Daniel Warren Measuring a return on investment for marketing is a tricky business for many dental practices. It’s tricky because when they do get new patients, they […]

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Aligning goals

Editor — Sat, 18 Jul 2020 05:23:58 +0000

Marketing experts agree the key to successful marketing is aligning your goals with the patient’s goals. But how do you do that? By Warren Daniels The majority of businesses—including dental practices—only think about their customers’ goals through the lens of their own goals. By contrast, successful businesses spend a lot of time, money and effort […]

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Storytelling as a marketing strategy

Editor — Sun, 05 Jul 2020 04:23:46 +0000

Everyone loves a good yarn so it’s hardly surprising that storytelling as a marketing strategy for your dental practice can work a treat—as long as you do it right. By Kathy Graham Once upon a time a young woman went to see the dentist because she felt self-conscious about her smile. Her bottom teeth were […]

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Marketing to women

Editor — Tue, 17 Mar 2020 00:17:57 +0000

Whether you run a high-end cosmetic clinic or a family dental practice, there are good reasons to target your marketing to women. By Daniel Warren Everyone has teeth. Everyone has a mouth. While the services you offer are for everyone, your advertising and marketing should only address the person who makes the decision to book. […]

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How to turn website visitors into clients

Editor — Tue, 27 Aug 2019 01:16:00 +0000

Lots of people are visiting your website, but you’re not seeing many book appointments. How do you convert those website visitors to loyal patients? By Daniel Warren It’s a common complaint: you’ve spent a fortune creating a schmick website and buying Google ads, and it looks like a lot of people are starting to visit […]

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How to increase engagement with your newsletter

Editor — Mon, 24 Jun 2019 23:09:25 +0000

Is anyone actually reading your practice newsletter? Probably not. Here’s how you can increase engagement with your newsletter, and get patients to book. By Daniel Warren The results of your last email newsletter blast are in. And frankly, they’re a bit disappointing. You thought you had a fantastic promotion. A voucher for tooth whitening, offering […]

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Don’t make these marketing mistakes

Editor — Mon, 27 May 2019 01:17:12 +0000

Marketing doesn’t come naturally to many businesses. But here’s how to diagnose some common marketing mistakes, and switch from the hard-sell to steady growth. By Daniel Warren. There are jobs to do when you’re running a dental practice that you’d rather not do yourself. Like doing all the autoclaving. Or answering the phone. Or writing […]

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Naming a dental practice: dos and don’ts

Editor — Mon, 11 Mar 2019 02:06:21 +0000

Choosing the right name for your practice is a decision that will impact on your business for years to come. By Frank Leggett For many years, naming a dental practice was a relatively easy decision. You either named it after the dentist—e.g. Smith Dental—or named it after the location e.g. Jones Street Dental. Both of […]

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Market your services using your passion

Editor — Tue, 05 Mar 2019 04:22:24 +0000

It’s a mistake to think your client base only comes from your local area. One way to expand your reach is to market your services using your passion. By Frank Leggett How a practice markets itself says a lot about the practitioner and the type of service a prospective patient will receive. Sometimes a dentist […]

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Best practice in digital marketing

Editor — Wed, 05 Apr 2017 06:51:12 +0000

Best practice in digital marketing is about growing patient numbers through building relationships, testing your options to see what’s working, and being smart about your target market. Any business can do this, but if you are planning on doing this by yourself, then keep reading. Here, we meet two practices doing it right. By Rob […]

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The price of free

Editor — Tue, 13 Dec 2016 00:45:44 +0000

Giveaways are a tried-and-tested marketing strategy. But are they appropriate or even effective in dental practices? Tracey Hordern investigates There’s truth to the adage that everything is marketing-and marketing is everything. It is also true that one of the hallmarks of a successful business is the ability to build a brand and effectively promote that […]

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Deals, discounts and dentistry — coupons for dental practices

Editor — Mon, 18 Jul 2016 04:42:33 +0000

Dentistry has traditionally demured from loud marketing. So why the sudden enthusiasm for the Shop A Docket? By Meg Crawford Traditionally, dentists shied away from the concept of selling dentistry—no one wanted to be branded a used car salesman or ambulance chaser. Plus, Aussies tend to be skeptical when it comes to an upsell in the […]

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Content marketing

Editor — Tue, 15 Mar 2016 00:24:59 +0000

Dental practices can bypass traditional marketing vehicles like advertising and PR to speak directly to current and potential clients, writes Angela Tufvesson. Have you noticed how everyone from banks to health insurers, gyms, hotel chains, supermarkets and even your local doctor has a blog, Facebook page or sends out an email newsletter? Rather than using […]

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Image makers

Editor — Fri, 19 Sep 2014 00:16:11 +0000

Move over, Facebook—Instagram and Pinterest are the new kids on the social-networking block. Kerryn Ramsey explains how your practice can utilise these photo-sharing apps easily and effectively These days, the majority of successful dental practices have an online presence with a website and email address. Some have gone even further setting up a Facebook page, a […]

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