Advertising guidelines Archives - Bite Magazine

Dental business directory listings

Editor — Tue, 26 Aug 2025 01:09:16 +0000

With search engines adding automatic directory listings for health practitioners, some dentists may unknowingly be breaching industry advertising rules. Here’s what you need to know. By Lynne Testoni The internet can be a confusing, constantly evolving space. With algorithms regularly changing, continual software updates, and the growing use of AI in many business settings, it […]

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Dental Board worries patients are accessing super to fund dental care

Editor — Sun, 12 May 2024 22:59:31 +0000

The Dental Board of Australia is concerned about growing reports of dental practitioners encouraging patients to access superannuation to fund dental care. Patients may apply for early release of superannuation on compassionate grounds if they meet certain eligibility criteria. The Australian Taxation Office (ATO) manages that application process and the rules around the release of superannuation. According […]

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Advertising: drawing the line on testimonials

Editor — Tue, 06 Jun 2017 01:36:35 +0000

A change to the AANA Code of Ethics clearly identifies practices that are deemed unacceptable by advertisers—and dentists should take note. Chris Sheedy reports When the Australian Association of National Advertisers (AANA) released their ‘Clearly Distinguishable Advertising Best Practice Guideline’, the intention was to boost the organisation’s Code of Ethics for advertisers and to bring […]

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Advertising guidelines updated

Editor — Thu, 22 May 2014 05:02:45 +0000

National Boards, including the Dental Board, have acted on the feedback they received about the Guidelines for advertising regulated health services (Advertising guidelines) that were released in March and have this week published an update. No requirements have been added from the previous version, and the update comes in to effect straight away. Anyone who […]

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Dental board versus word of mouth

Editor — Thu, 23 May 2013 21:03:12 +0000

This week the Dental Board released its latest communiqué, in which it identified “The ongoing issues with respect to advertising by dental practitioners” as an area of concern to the Board. At the same time, dental marketing group IDM has begun to circulate an online petition questioning the guideline regarding the use of patient testimonials. […]

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