Dental specialist? So what makes you so special?
With dentists taking on a broader range of procedures than a decade ago, the way a specialist approaches the market place requires specific focus....
Responding to competition
Competing with that slick new practice that’s just opened its doors down the street from you is less about what they’re doing and more...
The rules for marketing dental practices online
How do you go about marketing dental practices online without upsetting AHPRA? Here’s how. By Daniel Warren The rules for marketing dental practices are different...
Your workplace culture: how healthy is it?
A problem work culture within your practice could be taking a major toll, not just on staff morale and patient retention, but also on...
Sham contracts
What’s the difference between a contractor and an employee? Understanding this will prevent you from setting up a sham contract. By Kerryn Ramsey While work...
How to increase engagement with your newsletter
Is anyone actually reading your practice newsletter? Probably not. Here's how you can increase engagement with your newsletter, and get patients to book. By...
Team bonding
Nurses Jo Zopf (back) and Tania Hall (front) with some of the young monks from Kopan Monastery, Nepal.
Images courtesy of River dental. Team bonding that...
Owning multiple dental practices
Owning more than one practice might sound like it promises twice the profit but making it all work demands a different level of management....
The beauty of it
As dental spas continue to thrive, practitioners such as Dr Camelia Furlan are discovering a more satisfying model than the old drill-and-fill. Kerryn Ramsey...
Don’t make these marketing mistakes
Marketing doesn’t come naturally to many businesses. But here’s how to diagnose some common marketing mistakes, and switch from the hard-sell to steady growth....
How to write a great business plan
A good business plan is the essential ingredient for the success of any dental practice. And it’s never too late to put one in...
Noise pollution in dentistry
The issue of noise pollution in the workplace—and possible associated hearing loss— is gaining more attention within the dental profession. John Burfitt reports At first,...











