Colgate is committed to developing new technologies to directly combat poor oral health among children. In fact, it has taken over 14,000 people and eight years of clinical research to move one step closer to a world without cavities. The result is a breakthrough toothpaste that reduces early decay by half1 – the new Colgate® Maximum Cavity Protection plus Sugar Acid Neutraliser™. This is the first and only family2 toothpaste globally with unique Sugar Acid Neutraliser™ technology that directly fights sugar acids in plaque, the number one cause of cavities.
According to Dr Susan Cartwright, Scientific Affairs Manager, Colgate Oral Care, there are a number of challenges Australians need to address to prevent this disease: “In my 25 years practicing dentistry, I have seen hundreds of patients requiring immediate and urgent treatment for decay, from fillings to hospital treatment, all to address the outcomes of a disease that is almost entirely preventable.
“As a profession, I believe we really need to continue our efforts in promoting good oral health care and educating Australians about tooth decay, including promoting changes in oral hygiene habits, generational beliefs, and dietary patterns, especially the regular consumption of sugary foods and drinks. Tooth decay is largely preventable and at the very early stages, it can be reversed. There is hope for a future free from cavities.”
Colgate® Maximum Cavity Protection toothpaste plus Sugar Acid Neutraliser™ is available in all major supermarkets across Australia from February 2014 in two sizes and two variants from $3.49 RRP.
