{"id":14070,"date":"2019-03-18T11:05:39","date_gmt":"2019-03-18T00:05:39","guid":{"rendered":"https:\/\/www.bitemagazine.com.au\/?p=14070"},"modified":"2021-01-04T17:17:30","modified_gmt":"2021-01-04T06:17:30","slug":"mobile-dentistry-as-a-business-model","status":"publish","type":"post","link":"https:\/\/www.bitemagazine.com.au\/mobile-dentistry-as-a-business-model\/","title":{"rendered":"Mobile dentistry as a business model"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"440\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-1024x440.jpg\" alt=\"mobile dentistry as a business model\" class=\"wp-image-14072 lazyload\" data-srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry.jpg 1024w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-300x129.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-768x330.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-696x299.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-977x420.jpg 977w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-150x64.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-310x133.jpg 310w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-1024x440.jpg\" alt=\"mobile dentistry as a business model\" class=\"wp-image-14072 lazyload\" srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry.jpg 1024w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-300x129.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-768x330.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-696x299.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-977x420.jpg 977w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-150x64.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2019\/02\/mobile_dentistry-310x133.jpg 310w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-whatever-size-the-operation-it-s-easy-to-see-why-mobile-dentistry-as-a-business-model-makes-such-good-economic-sense-by-kathy-graham\">Whatever size the operation, it\u2019s easy to see why mobile dentistry as a business model makes such good economic sense. By Kathy Graham<\/h2>\n\n\n\n<p>Last year the company behind the Smiles Onsite mobile clinics was convicted of X-raying thousands of children without radiation licenses or any training. There were also accusations by multiple former employees of billing Medicare for procedures that weren\u2019t performed or weren\u2019t necessary.&nbsp;<\/p>\n\n\n\n<p>Did the operators possibly feel the need to resort to these practices to make the business model work? And if so, maybe this wasn\u2019t an isolated incident but typical in that those in the business of mobile dentistry have to over-service to cover costs.&nbsp;<\/p>\n\n\n\n<p>The Australian Dental Association has nothing to say about the financial viability or otherwise of the model, long touted as a solution to the lack of dental services for hard-to-reach groups, but plenty of others do\u2014and it\u2019s positive.<\/p><div class=\"bitem-article-desktop-720x300-in-text\" id=\"bitem-933517506\"><!-- Bite 720x300 [async] -->\r\n<script type=\"text\/javascript\">if (!window.AdButler){(function(){var s = document.createElement(\"script\"); s.async = true; s.type = \"text\/javascript\";s.src = 'https:\/\/servedby.engagemedia.com.au\/app.js';var n = document.getElementsByTagName(\"script\")[0]; n.parentNode.insertBefore(s, n);}());}<\/script>\r\n<script type=\"text\/javascript\">\r\nvar AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];\r\nvar abkw = window.abkw || '';\r\nvar plc705185 = window.plc705185 || 0;\r\ndocument.write('<'+'div id=\"placement_705185_'+plc705185+'\"><\\\/'+'div>');\r\nAdButler.ads.push({handler: function(opt){ AdButler.register(165450, 705185, [720,300], 'placement_705185_'+opt.place, opt); }, opt: { place: plc705185++, keywords: abkw, domain: 'servedby.engagemedia.com.au', click:'CLICK_MACRO_PLACEHOLDER' }});\r\n<\/script><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-go-big\">Go big<\/h3>\n\n\n\n<p>Consider, for example, Future Care Mobile Dental Services, Australia\u2019s largest mobile dental service provider. The company has been running since only 2015, having started out as just a one-chair mobile van, and a couple of portable chair\/units. It now operates a growing fleet of seven vans, plus as many portable units throughout Victoria and NSW visiting schools, retirement villages and community housing.<\/p>\n\n\n\n<p>Dr Oliver Colman has been with Future Care since June last year.&nbsp; His area of specialty is pre-school, primary and secondary school patients in outer metropolitan Sydney and up and down the coast.<\/p>\n\n\n\n<p>In his role as a senior clinical consultant, Dr Colman accompanies mobile staff on location, where he supervises patient treatments and provides clinical advice.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cBusiness expenses and costs depend on economies of scale and how the practice is run.\u201d&nbsp;<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Dr Oliver Colman, Future Care Mobile Dental Services<\/strong><br><\/p><\/blockquote>\n\n\n\n<p>The administration of patient co-ordination, sterilisation and stock management is facilitated at a centralised base in Sydney\u2014Melbourne has one too\u2014with its own team of dental practitioners and administration staff who liaise with parents, teachers and schools.<\/p>\n\n\n\n<p>\u201cFor our demographic the advantages are obvious,\u201d Dr Colman says. \u201cWe are able to educate and set the young on the right path early on. Visiting the school dentist becomes part of the curriculum in the school day which helps to normalise visiting the dentist. Patients with limited access to a dentist will avail themselves of a well-advertised service that comes to them.\u201d<\/p>\n\n\n\n<p>Dr Colman has no doubt that many of these kids wouldn\u2019t see a dentist if it weren\u2019t for operations like Future Care that have been able to grow thanks to such demand. \u201cScale of operation and technology have been the biggest changes together with implementation of protocols such as infection control standards,\u201d he says, adding that until fairly recently manpower was a limiting factor, however, in the past three years, the company has hired dental therapists, hygienists and oral health therapists as well as dentists.\u201cBusiness expenses and costs depend on economies of scale and how the practice is run.\u201d<\/p>\n\n\n\n<p>A major selling point of an outfit like Future Care is that it offers the same range of care as a fixed-site clinic excluding orthodontics and complex surgeries. \u201cConvenience is what makes the mobile dentist so effective\u2014whoever the target patients are.\u201d<\/p>\n\n\n\n<p>Dr Colman says that when considering whether to set up a mobile practice, there are many variables and that it really depends on the business model. \u201cA mobile dental practice can be as simple as a van with a single chair and dental unit, costing in the vicinity of $80,000, right up to two- and three-chair models in large trucks complete with leading-edge technology, structured back-up and administration services, incorporating mobile technology and secure remote cloud-based computer access which would see hundreds of thousands of dollars invested,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>\u201cBusiness expenses and costs depend on economies of scale and how the practice is run. Equipment costs are essentially the same for fixed and mobile sites; the difference in operating costs is dependent on whether it is a one-van operation, or a fleet of them.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-small-is-beautiful\">Small is beautiful<\/h3>\n\n\n\n<p>Dr Mark Wotherspoon is a general&nbsp;practitioner who&nbsp;delivers&nbsp;a domiciliary&nbsp;service out of <a href=\"https:\/\/beststdental.com.au\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Best St Dental (opens in a new tab)\">Best St Dental<\/a> in Wagga Wagga\u2014\u201cthat\u2019s where my&nbsp;portable&nbsp;equipment is stored and sterilised and where the front office team&nbsp;collect patient details including a comprehensive medical history plus consent when required\u201d. He says big or small, the main thing is \u201cthe numbers really have to add up\u201d.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThere is actually an extra revenue stream you can add to your practice via accessing this as yet untapped group of patients.\u201d<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Dr Mark Wotherspoon, Best St Dental<\/strong><br><\/p><\/blockquote>\n\n\n\n<p>He doesn\u2019t&nbsp;have a van but rather a portable dental unit that he transports in the back of his car and operates half a day a fortnight, visiting&nbsp;the&nbsp;frail&nbsp;elderly, bedridden or&nbsp;cognitively-impaired patients in aged-care facilities,&nbsp;private residences and group homes&nbsp;in Wagga Wagga and surrounding towns who otherwise would probably not be seen.&nbsp;<\/p>\n\n\n\n<p>\u201cPatients who have been longstanding members of the practice get to a certain age and&nbsp;then&nbsp;just drop off the treatment cliff if they\u2019ve got a health problem, or they\u2019re bedridden or suffering with dementia. A trip to the dentist&nbsp;just seems to be one of those things that becomes too difficult. There is actually an extra revenue stream you can add to your practice via accessing this as yet untapped group of patients. So, if you\u2019re careful with your finances and your financial model, then it does absolutely add a revenue stream to your business.<\/p>\n\n\n\n<p>\u201cWhen people over-extend themselves financially, it just doesn\u2019t make any financial sense,\u201d Dr Wotherspoon continues. \u201cIt\u2019s why I went for the&nbsp;relatively&nbsp;small&nbsp;capital outlay model [ $20-25,000] which still allows me to do 85 per cent of the work: the examinations, preventive care and simple restorations. I treat patients in their own bed or favourite chair using the latest [lightweight] portable equipment and digital technology.\u201d<\/p>\n\n\n\n<p>His goal&nbsp;is to share&nbsp;his own experience and&nbsp;to demonstrate&nbsp;that it is \u201cso easy and&nbsp;cost-effective for the dentist to be able to provide an affordable service for&nbsp;the family and the&nbsp;patient. As the aged care sector continues to expand, every private practice&nbsp;in a fixed surgery&nbsp;will need to develop and provide some level of mobile or portable&nbsp;dental service, and actually add a nice, neat little extra revenue stream&nbsp;for the business. I see the near future&nbsp;as a combination of&nbsp;many little players like myself&nbsp;providing a basic service, but&nbsp;who&nbsp;then refer the more complex cases to larger mobile surgeries [mobile vans] or when the patient numbers&nbsp;dictate.\u201d<\/p>\n\n\n\n<p>Dr Oliver Coleman wholeheartedly agrees, stating, \u201cMobile dentistry is an idea whose time has come, and there is no force greater than an idea whose time has come.\u201d &nbsp;<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whatever size the operation, it\u2019s easy to see why mobile dentistry as a business model makes such good economic sense. By Kathy Graham Last year the company behind the Smiles Onsite mobile clinics was convicted of X-raying thousands of children without radiation licenses or any training. There were also accusations by multiple former employees of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7170,688],"tags":[684,5382,569],"class_list":{"0":"post-14070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-your-world","9":"tag-featured","10":"tag-mobile-dental-units","11":"tag-mobile-dental-van"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile dentistry as a business model - Bite Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bitemagazine.com.au\/mobile-dentistry-as-a-business-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile dentistry as a business model\" \/>\n<meta property=\"og:description\" content=\"Whatever size the operation, it\u2019s easy to see why mobile dentistry as a business model makes such good economic sense. 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