{"id":21428,"date":"2021-05-10T09:41:55","date_gmt":"2021-05-09T23:41:55","guid":{"rendered":"https:\/\/www.bitemagazine.com.au\/?p=21428"},"modified":"2021-05-10T09:43:21","modified_gmt":"2021-05-09T23:43:21","slug":"freshening-up-your-dental-practice","status":"publish","type":"post","link":"https:\/\/www.bitemagazine.com.au\/freshening-up-your-dental-practice\/","title":{"rendered":"Freshening up your dental practice"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design.jpg\" alt=\"freshening up your dental practice\" class=\"wp-image-21429 lazyload\" data-srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design.jpg 1024w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-300x200.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-768x512.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-150x100.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-696x464.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-630x420.jpg 630w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-225x150.jpg 225w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-112x75.jpg 112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design.jpg\" alt=\"freshening up your dental practice\" class=\"wp-image-21429 lazyload\" srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design.jpg 1024w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-300x200.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-768x512.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-150x100.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-696x464.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-630x420.jpg 630w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-225x150.jpg 225w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2021\/04\/dental_practice_design-112x75.jpg 112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption><br><br>Photo: Praiwan Wasanruk &#8211; 123RF<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-first-impressions-count-fortunately-there-are-many-quick-easy-ways-to-refresh-the-look-of-your-practice-by-kerryn-ramsey\">First impressions count. Fortunately, there are many quick, easy ways to refresh the look of your practice. By Kerryn Ramsey<\/h2>\n\n\n\n<p>Running a dental practice is an all-consuming job. You\u2019re involved with every aspect of the business whether it\u2019s client satisfaction, staff issues, equipment updates, HR procedures, accounts or marketing. It\u2019s understandable that when a dental practice has been in the same location for years, it\u2019s easy for both the interior and exterior to start looking a little worn and tired. Thankfully, there are a few quick fixes that can refresh the look of your practice without breaking the bank.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-the-problems\">Identify the problems<\/h3>\n\n\n\n<p>The first step is to identify the areas that can be improved with minimal effort. The problem is, when an owner is at the practice every day, concentrating on their patients and business, it\u2019s easy to become blind to the issues. A fresh perspective can be helpful.&nbsp;<\/p><div class=\"bitem-article-desktop-720x300-in-text\" id=\"bitem-4051722686\"><!-- Bite 720x300 [async] -->\r\n<script type=\"text\/javascript\">if (!window.AdButler){(function(){var s = document.createElement(\"script\"); s.async = true; s.type = \"text\/javascript\";s.src = 'https:\/\/servedby.engagemedia.com.au\/app.js';var n = document.getElementsByTagName(\"script\")[0]; n.parentNode.insertBefore(s, n);}());}<\/script>\r\n<script type=\"text\/javascript\">\r\nvar AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];\r\nvar abkw = window.abkw || '';\r\nvar plc705185 = window.plc705185 || 0;\r\ndocument.write('<'+'div id=\"placement_705185_'+plc705185+'\"><\\\/'+'div>');\r\nAdButler.ads.push({handler: function(opt){ AdButler.register(165450, 705185, [720,300], 'placement_705185_'+opt.place, opt); }, opt: { place: plc705185++, keywords: abkw, domain: 'servedby.engagemedia.com.au', click:'CLICK_MACRO_PLACEHOLDER' }});\r\n<\/script><\/div>\n\n\n\n<p>\u201cIt\u2019s a common problem,\u201d says Rod Phillips, managing director of <a href=\"https:\/\/elitefitout.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Elite Fitout Solutions<\/a>, a company that provides design, fit-out and build solutions for dental, medical and veterinary practices. \u201cYou build a house and 20 years later, you think it\u2019s the same house but it\u2019s not. It\u2019s tired looking but you can\u2019t see it. A great idea is to seek a bit of feedback.\u201d<\/p>\n\n\n\n<p>If you\u2019re following up your clients, ask what they think of the service and facilities. Ask for frank feedback from your staff about how the practice looks. If you have hired a new staff member, ask them about their first impressions of the practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-exterior\">The exterior<\/h3>\n\n\n\n<p>The exterior of your practice is the face of your business. It creates a first impression for new clients and reflects your quality of care. While practices located in shopping centres tend to be tidy in line with centre policies, standalone ones require regular upkeep.<\/p>\n\n\n\n<p>Dr Stephen Cameron built <a href=\"https:\/\/www.camerondentalcare.com\" target=\"_blank\" rel=\"noreferrer noopener\">Cameron Dental Care<\/a> from scratch in 1986 and opened in 1987. He was the sole practitioner for most of the time in this standalone practice until 2017 when his daughter, Dr Sarah Cameron, joined the business which she now owns. The practice underwent a major renovation a few years ago and Dr Stephen Cameron employed a designer to choose the colour scheme of the exterior, along with the lettering and font of the painted sign. The original blue and yellow colour was changed to a contemporary dark and light grey.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>You build a house and 20 years later, you think it\u2019s the same house but it\u2019s not. It\u2019s tired looking but you can\u2019t see it. <\/p><p><strong>Rod Phillips, managing director, Elite Fitout Solutions<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>\u201cPractice owners have to understand that they\u2019re dentists not designers,\u201d says Dr Cameron. \u201cI employed a local designer to create the exterior look of the practice. She chose the colours and suggested a new front door made of beautiful Australian timber. It all worked together wonderfully well.\u201d<\/p>\n\n\n\n<p>That\u2019s not to say that Dr Cameron is not hands-on. When the exterior paint job started looking a bit weathered, he picked up a paintbrush and got to work.<\/p>\n\n\n\n<p>\u201cSince painting isn\u2019t difficult,\u201d he says, \u201ca fresh coat can make a practice look like new.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reception-area\">Reception area<\/h3>\n\n\n\n<p>The reception and waiting area must look clean, contemporary and professional. Ensuring magazines are current, flowers are changed daily and throw cushions are rotated is an easy fix that costs next to nothing. Halogen lights are expensive to run and give a yellow hue. Update these with LED lighting for a cool white light. New lighting also requires that all walls are clean and in good condition as any small mark will show. It\u2019s all about making the space non-threatening and relaxing.<\/p>\n\n\n\n<p>\u201cThe reception\/waiting area is where clients gain their lasting impression,\u201d says Rod Phillips. \u201cOnce they walk down the hallway and into a surgery, they remember very little of the decor. They\u2019re reclining in the chair, wearing goggles and watching television.\u201d<\/p>\n\n\n\n<p>Dr Cameron\u2019s reception area is lit by fluorescent tubes. These can last for years but tend to deteriorate over time. He replaced all the tubes at a cost of about $10 a tube with an LED type.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>You have to genuinely care about the people you\u2019re looking after. If you care about the surroundings, that\u2019s the first step in showing clients that you\u2019re involved. <\/p><p><strong>Dr Stephen Cameron,&nbsp;Cameron Dental Care<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>\u201cThe new tubes give a consistent bright light with no flicker,\u201d he says. \u201cIt immediately makes the waiting area look better. We\u2019ve also added a perspex sign above the reception desk that matches our practice logo. The main thing is to have it neat, clean and calming. This is where clients sit, look around and really take in the branding of your practice.\u201d<\/p>\n\n\n\n<p>If your reception area is covered in notices and handwritten notes held up by tape, you\u2019re not doing yourself any favours. It\u2019s much better to create a display wall of information that\u2019s clearly printed. Pamphlets should be in one tidy area rather than all over the space. The reception desk needs to be clean with no papers or paraphernalia left lying around.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-full-renovation\">A full renovation<\/h3>\n\n\n\n<p>There are many simple ways to keep a practice looking fresh, from cleaning windows to changing artworks to bringing in a gardener. So, at what point is a complete renovation required? Phillips has found that the look of the practice is usually not the trigger.<\/p>\n\n\n\n<p>\u201cThe impetus for a full renovation is often due to a change of circumstance,\u201d he says. \u201cThe business may be expanding or the technology is being updated or the business is changing hands. Once the decision is made, this is the opportunity to also update disability access and worn flooring.\u201d<\/p>\n\n\n\n<p>The importance of maintaining appearances cannot be overstated. Consumers have choices. If they walk past a new contemporary clinic but are being treated in a shabby, dated surgery, you\u2019re almost making the choice for them.<\/p>\n\n\n\n<p>\u201cWhen I think of our clientele over the past 33 years, many are rusted on,\u201d says Dr Cameron. \u201cWe provide high-quality treatment and that\u2019s reflected in our practice ethos. You have to genuinely care about the people you\u2019re looking after. If you care about the surroundings, that\u2019s the first step in showing clients that you\u2019re involved. It demonstrates you care about them and what\u2019s going on.\u201d &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First impressions count. Fortunately, there are many quick, easy ways to refresh the look of your practice. By Kerryn Ramsey Running a dental practice is an all-consuming job. You\u2019re involved with every aspect of the business whether it\u2019s client satisfaction, staff issues, equipment updates, HR procedures, accounts or marketing. It\u2019s understandable that when a dental [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":21429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[693,7170],"tags":[1410,1849,684],"class_list":{"0":"post-21428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-fitout","8":"category-featured","9":"tag-clinic-renovation","10":"tag-dental-practice-design","11":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Freshening up your dental practice - Bite Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bitemagazine.com.au\/freshening-up-your-dental-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freshening up your dental practice\" \/>\n<meta property=\"og:description\" content=\"First impressions count. Fortunately, there are many quick, easy ways to refresh the look of your practice. By Kerryn Ramsey Running a dental practice is an all-consuming job. You\u2019re involved with every aspect of the business whether it\u2019s client satisfaction, staff issues, equipment updates, HR procedures, accounts or marketing. 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