{"id":33644,"date":"2023-10-16T14:33:18","date_gmt":"2023-10-16T03:33:18","guid":{"rendered":"https:\/\/www.bitemagazine.com.au\/?p=33644"},"modified":"2023-10-16T14:33:18","modified_gmt":"2023-10-16T03:33:18","slug":"dental-design-precision-dental","status":"publish","type":"post","link":"https:\/\/www.bitemagazine.com.au\/dental-design-precision-dental\/","title":{"rendered":"Dental design: Precision Dental"},"content":{"rendered":"\n<p class=\"yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time:  <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2.jpg\" alt=\"dental design\" class=\"wp-image-33645 lazyload\" data-srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2.jpg 1024w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-300x200.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-768x512.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-150x100.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-600x400.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-696x464.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2.jpg\" alt=\"dental design\" class=\"wp-image-33645 lazyload\" srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2.jpg 1024w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-300x200.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-768x512.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-150x100.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-600x400.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-696x464.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2023\/09\/Precision-Dental-2-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bright-bold-and-vibrant-precision-dental-was-designed-to-attract-young-professionals-and-it-s-worked-beautifully-by-kerryn-ramsey\">Bright, bold and vibrant, Precision Dental was designed to attract young professionals\u2014and it\u2019s worked beautifully. By Kerryn Ramsey<\/h2>\n\n\n\n<p>When Dr Billy Choi was setting up <a href=\"https:\/\/precisiondentistry.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Precision Dental<\/a> in Brisbane\u2019s inner-city suburb of Fortitude Valley, he had chosen a decisive colour palette. The business was branded with dark and light blues on the business logo, website and stationery. When his wife suggested the waiting area and furniture should feature bright orange for vibrancy, he initially had some serious doubts.<\/p>\n\n\n\n<p>\u201cI\u2019m not sure how she came up with the idea,\u201d says Dr Choi, \u201cbut from the moment I saw it, I loved it. Everyone comments on it\u2014patients, reps, delivery people\u2014and the feedback is always positive. Most people say it makes them feel calm and happy, something they didn\u2019t expect in a dental practice.\u201d<\/p><div class=\"bitem-article-desktop-720x300-in-text\" id=\"bitem-2561507510\"><!-- Bite 720x300 [async] -->\r\n<script type=\"text\/javascript\">if (!window.AdButler){(function(){var s = document.createElement(\"script\"); s.async = true; s.type = \"text\/javascript\";s.src = 'https:\/\/servedby.engagemedia.com.au\/app.js';var n = document.getElementsByTagName(\"script\")[0]; n.parentNode.insertBefore(s, n);}());}<\/script>\r\n<script type=\"text\/javascript\">\r\nvar AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];\r\nvar abkw = window.abkw || '';\r\nvar plc705185 = window.plc705185 || 0;\r\ndocument.write('<'+'div id=\"placement_705185_'+plc705185+'\"><\\\/'+'div>');\r\nAdButler.ads.push({handler: function(opt){ AdButler.register(165450, 705185, [720,300], 'placement_705185_'+opt.place, opt); }, opt: { place: plc705185++, keywords: abkw, domain: 'servedby.engagemedia.com.au', click:'CLICK_MACRO_PLACEHOLDER' }});\r\n<\/script><\/div>\n\n\n\n<p>Just 1.5 kilometres from Brisbane\u2019s CBD, Fortitude Valley is a growing suburb with a lively entertainment area, extensive office buildings and a young professional population. Dr Choi wanted to attract this demographic to his practice. His plan was to offer high-quality dentistry utilising digital technology while going an extra mile in regard to patient comfort. As it turns out, the orange waiting area has paid dividends too. \u201cEveryone who visits talks about the decor and how much they like the feel of our practice,\u201d says Dr Choi. \u201cYou often see these types of comments on our Google reviews.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-perfect-location\">Perfect location<\/h3>\n\n\n\n<p>When Dr Choi was searching for a site for his new practice, he wanted easy access, plenty of passing trade, ample parking and a central location. He found it in a multi-storey office building in the centre of Fortitude Valley. The ground floor had an array of food shops and an escalator up to the first floor where an eligible shop space was vacant. The first floor was also the ground floor for an intersecting street.&nbsp;<\/p>\n\n\n\n<p>\u201cThe building was about four years old and the premises had never been rented,\u201d says Dr Choi. \u201cIt was an empty shell with high ceilings and it looked out onto the building\u2019s car park. It offered great exposure and the escalator made access simple. There was also space for substantial signage. I knew this site had the potential to be transformed into my dental practice.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>It was an empty shell with high ceilings and it looked out onto the building\u2019s car park. It offered great exposure and the escalator made access simple. There was also space for substantial signage. I knew this site had the potential to be transformed into my dental practice. <br><br><strong>Dr Billy Choi, owner, Precision Dental<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>Dr Choi engaged <a href=\"https:\/\/elitefitout.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Elite Fitout Solutions<\/a> to design and lay out his practice. The 136-square-metre space has three surgeries, a consult\/X-ray room, a dental lab, a steri room, separate reception and waiting areas, and staff and office amenities. All the treatment rooms face the outside of the building allowing plenty of natural light while maintaining lines of privacy.<\/p>\n\n\n\n<p>\u201cElite was fantastic,\u201d says Dr Choi. \u201cThey provide easy communication and I was kept well informed with the progress of the build. I was very impressed in how they utilised every square metre of space and kept a natural flow throughout the practice.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comfort-factor\">Comfort factor<\/h3>\n\n\n\n<p>Dr Choi was determined not to make his business look like a dental surgery. The high ceilings, orange colour and comfy furniture in the reception\/waiting area feel relaxed and boutique-like. A large television shows soothing images of scenery, animations and music\u2014but nothing dental related.<\/p>\n\n\n\n<p>\u201cI want my clients to forget about dentistry, relax and just do their thing,\u201d says Dr Choi.<\/p>\n\n\n\n<p>His dedication to providing patient comfort has seen Precision Dental adopt a range of measures. The practice uses the latest generation of quiet instruments and equipment and is an odour-free environment. The ergonomic dental chairs have memory foam upholstery, and the surgeries have ceiling mounted televisions with wireless headphones. Patients can also be provided with soft pillows and blankets, a service much appreciated by those who are anxious or have a dental phobia.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Elite was fantastic. They provide easy communication and I was kept well informed with the progress of the build. I was very impressed in how they utilised every square metre of space and kept a natural flow throughout the practice. <br><br><strong>Dr Billy Choi, owner, Precision Dental<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>To ensure there\u2019s no stress related to the cost of treatment, Dr Choi has a complete list of prices and fees on the practice website. He believes that being completely transparent about price attracts more patients and gets them to engage. His experience is that once a patient visits the practice and sees what\u2019s on offer, they don\u2019t go anywhere else.<\/p>\n\n\n\n<p>\u201cIt\u2019s the little things that make the difference,\u201d says Dr Choi. \u201cThese days, dentistry is a very competitive business. When I graduated in 2003, there were 50 graduates in the entire state. Now, 300 to 400 graduates in Queensland enter the industry every year. We had to do something to stand out. We had to make our business different from all the others.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-timeless-appeal\">Timeless appeal<\/h3>\n\n\n\n<p>An extensive car park offering free two-hour parking right beside the practice has worked to Dr Choi\u2019s advantage. Clients can easily shop, eat and visit the dentist. Escalators carry them to the front door of the practice and wheelchair-friendly elevators are plentiful.&nbsp;<\/p>\n\n\n\n<p>\u201cMy practice was constructed with wheelchair users in mind,\u201d says Dr Choi. \u201cElectric or manual chairs can be operated without issues from the front door to the surgeries and back. Elite Fitout designed the space with adequate dimensions to make the business fully accessible for everyone.\u201d<\/p>\n\n\n\n<p>Precision Dental opened its doors in 2014 and after nine years in operation, it looks as fresh and new as day one. Dr Choi once again credits Elite Fitout with providing quality work throughout the build, particularly with final touches in corners, painting and floor coverings.<\/p>\n\n\n\n<p>\u201cI\u2019m dedicated to ensuring that everything is really clean,\u201d says Dr Choi. \u201cAll the walls are unscratched and unmarked. The orange feature colour is as bright and vibrant as when we opened. The furniture is unstained with no wear or tear. Our waiting area is a visual point of difference and a reflection of the care and quality of the work we provide.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bright, bold and vibrant, Precision Dental was designed to attract young professionals\u2014and it\u2019s worked beautifully. By Kerryn Ramsey When Dr Billy Choi was setting up Precision Dental in Brisbane\u2019s inner-city suburb of Fortitude Valley, he had chosen a decisive colour palette. The business was branded with dark and light blues on the business logo, website [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":33645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[693,7170,691],"tags":[1282,684],"class_list":{"0":"post-33644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-fitout","8":"category-featured","9":"category-your-business","10":"tag-dental-design","11":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dental design: Precision Dental - Bite Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bitemagazine.com.au\/dental-design-precision-dental\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dental design: Precision Dental\" \/>\n<meta property=\"og:description\" content=\"Bright, bold and vibrant, Precision Dental was designed to attract young professionals\u2014and it\u2019s worked beautifully. 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