{"id":39782,"date":"2024-11-11T10:09:30","date_gmt":"2024-11-10T23:09:30","guid":{"rendered":"https:\/\/www.bitemagazine.com.au\/?p=39782"},"modified":"2024-11-11T10:09:30","modified_gmt":"2024-11-10T23:09:30","slug":"creating-a-referral-network","status":"publish","type":"post","link":"https:\/\/www.bitemagazine.com.au\/creating-a-referral-network\/","title":{"rendered":"Creating a referral network"},"content":{"rendered":"\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-683x1024.jpg\" alt=\"creating a referral network\" class=\"wp-image-39783 lazyload\" style=\"width:450px\" data-srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-683x1024.jpg 683w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-200x300.jpg 200w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-768x1152.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-280x420.jpg 280w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-560x840.jpg 560w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-150x225.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-300x450.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-600x900.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-696x1044.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist.jpg 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><noscript><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-683x1024.jpg\" alt=\"creating a referral network\" class=\"wp-image-39783 lazyload\" style=\"width:450px\" srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-683x1024.jpg 683w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-200x300.jpg 200w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-768x1152.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-280x420.jpg 280w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-560x840.jpg 560w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-150x225.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-300x450.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-600x900.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist-696x1044.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2024\/10\/patient-with-dentist.jpg 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Photo: wavebreakmediamicro\/123RF<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-referral-network-demands-careful-consideration-not-just-for-the-wellbeing-of-the-patient-but-also-for-the-sake-of-your-practice-s-reputation-by-john-burfitt\">Creating a referral network demands careful consideration, not just for the wellbeing of the patient but also for the sake of your practice\u2019s reputation. By John Burfitt<\/h2>\n\n\n\n<p>Most patients understand that even the most skilled dentists can\u2019t be experts in every aspect of oral health, which is why having a robust referral network is essential, offering an interconnected hub of dental care.&nbsp;<\/p>\n\n\n\n<p>Yet some practices don\u2019t have an extensive referral network in place, seemingly unaware of the potential reputational damage this can cause.&nbsp;<\/p><div class=\"bitem-article-desktop-720x300-in-text\" id=\"bitem-4062199872\"><!-- Bite 720x300 [async] -->\r\n<script type=\"text\/javascript\">if (!window.AdButler){(function(){var s = document.createElement(\"script\"); s.async = true; s.type = \"text\/javascript\";s.src = 'https:\/\/servedby.engagemedia.com.au\/app.js';var n = document.getElementsByTagName(\"script\")[0]; n.parentNode.insertBefore(s, n);}());}<\/script>\r\n<script type=\"text\/javascript\">\r\nvar AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];\r\nvar abkw = window.abkw || '';\r\nvar plc705185 = window.plc705185 || 0;\r\ndocument.write('<'+'div id=\"placement_705185_'+plc705185+'\"><\\\/'+'div>');\r\nAdButler.ads.push({handler: function(opt){ AdButler.register(165450, 705185, [720,300], 'placement_705185_'+opt.place, opt); }, opt: { place: plc705185++, keywords: abkw, domain: 'servedby.engagemedia.com.au', click:'CLICK_MACRO_PLACEHOLDER' }});\r\n<\/script><\/div>\n\n\n\n<p>In one anecdote shared with <em>Bite<\/em>, a reader reported that when he needed advanced orthodontal treatment, his dentist\u2019s idea of a referral was to advise, \u2018Just google orthodontists in your area and see how you go.\u2019<\/p>\n\n\n\n<p>Dr Tracy Le of Sydney\u2019s <a href=\"https:\/\/rawsondental.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Rawson Dental<\/a> states how and where a dentist refers a patient can very well determine whether trust is built or broken.<\/p>\n\n\n\n<p>\u201cA good referral list needs to be seen as a key extension of your own care and the way you consider the wellbeing of a patient,\u201d Dr Le says. \u201cNot having your referrals in place and also not regularly updating your list can impact patients\u2019 trust in your care.<\/p>\n\n\n\n<p>\u201cIf you seem uncertain about where to refer a patient or even unsure what the referred doctor is even like, then your patient could begin to doubt other decisions you make. Losing trust with patients is not something any dentist wants.\u201d<\/p>\n\n\n\n<p>Dr Dominic Aouad, president of the <a href=\"https:\/\/www.adansw.com.au\/Home\" target=\"_blank\" rel=\"noreferrer noopener\">Australian Dental Association NSW Branch<\/a>, says the potential reputational damage to both the practitioner and the practice must be taken seriously.<\/p>\n\n\n\n<p>\u201cIf you\u2019re unsure who to refer the patients to, it can erode their confidence in your judgment,\u201d Dr Aouad says. \u201cThat\u2019s when patients may start seeking opinions from less reliable sources like TikTok , which can be problematic.\u201d<\/p>\n\n\n\n<p>When a serious health issue suddenly arises for a patient, Dr Aouad adds not having a trusted specialist to refer to can lead to delays in care. \u201cA well-established referral network ensures your patients get the timely, effective care they deserve and protects their health.\u201d<\/p>\n\n\n\n<p>Creating a strong referral network requires an investment of time for inquiries and discussions, not to mention regular updates.<\/p>\n\n\n\n<p>Julie Parker of <a href=\"https:\/\/julieparkerpracticesuccess.com\" target=\"_blank\" rel=\"noreferrer noopener\">Julie Parker Practice Success<\/a> has been a business consultant to the dental profession for over a decade and says any choice of specialists to a referral list needs careful consideration. Parker recommends consulting extensively with other dental colleagues about the specialists they refer patients to, and also attending dental networking events.<\/p>\n\n\n\n<p>\u201cKnow something about who this specialist is so they are not just another name off a list, but someone you have a good reason for sending your patient to,\u201d she says. \u201cYour patient is taking that recommendation as if you know best and have already checked this person out.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>If you\u2019re unsure who to refer the patients to, it can erode their confidence in your judgment. That\u2019s when patients may start seeking opinions from less reliable sources like TikTok , which can be problematic. <br><br><strong>Dr Dominic Aouad, president, ADA NSW<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>When updating her referral lists, Dr Le says she checks in with all her best contacts to put together a comprehensive collection of specialists. \u201cI call lab technicians, company reps, former colleagues and even cold-call specialists in the area and ask to chat when they have a moment,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>\u201cWhat I have found with most specialists, they actually love to hear from you and are glad to have a connection so they can put a person to the name on a letter. Also, by getting to know you, they are adding someone to their own network as well.\u201d<\/p>\n\n\n\n<p>Adelaide\u2019s Dr Peter Alldritt of <a href=\"https:\/\/www.roseparkdental.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Rose Park Dental<\/a> says dentists, whether long-established or new to the game, need to make time for networking to create stronger professional connections. \u201cMake an effort to join study clubs, dental societies, business groups as well as the local ADA organisation in your state. By getting to know other practitioners in your professional circle, you very soon know who you want to refer your patients to and who you don\u2019t.\u201d<\/p>\n\n\n\n<p>Finding the right specialist to refer to, Dr Aouad says, needs to be about aligning your own treatment philosophy and communication style with theirs. He says one of the best resources to help achieve this is on the ADA website.<\/p>\n\n\n\n<p>\u201cA great starting point is the \u2018Find a Dentist\u2019 portal on the website (ada.org.au), and then use the \u2018Advanced Search\u2019 feature to locate specialists by their location and expertise. Doing this may help find the right match for your patients.\u201d<\/p>\n\n\n\n<p>Even with all the best credential and personality checks in place, however, there are occasions when it doesn\u2019t work out between the patient and the referred specialist, for a variety of reasons.<\/p>\n\n\n\n<p>Another challenge is managing patient expectations. Clear communication about why a referral is necessary and what they can expect from the new consultation is crucial.<\/p>\n\n\n\n<p>\u201cIt\u2019s never a case of one size fits all and this is when it pays to know what your patient is like and whether they may not be a good fit for that other doctor, and vice versa,\u201d Dr Alldritt says.<\/p>\n\n\n\n<p>\u201cSo always have other specialists on your referral list so it is easier to match up the right people.\u201d<\/p>\n\n\n\n<p>Julie Parker says a lesson she learned years ago when working on a dental reception desk was, when a report arrived from a specialist, to follow up with the patient about how the referral consultation went.<\/p>\n\n\n\n<p>\u201cNot all specialists share the same kind of patient-centric level of care and service that the patient may have become used to in your clinic,\u201d she warns. \u201cSo a phone call after their appointment always gained good feedback on the patient experience. Those details I would then pass onto the dentist.<\/p>\n\n\n\n<p>\u201cWhat always made the biggest impact, however, was that the patient felt like we were keeping an eye on their complete care. A few minutes checking in showed a commitment to care and reassurance, and that plays a major role in retention.\u201d &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a referral network demands careful consideration, not just for the wellbeing of the patient but also for the sake of your practice\u2019s reputation. By John Burfitt Most patients understand that even the most skilled dentists can\u2019t be experts in every aspect of oral health, which is why having a robust referral network is essential, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":39784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7170,691],"tags":[684,3167],"class_list":{"0":"post-39782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-your-business","9":"tag-featured","10":"tag-referrals"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a referral network - Bite Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bitemagazine.com.au\/creating-a-referral-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a referral network\" \/>\n<meta property=\"og:description\" content=\"Creating a referral network demands careful consideration, not just for the wellbeing of the patient but also for the sake of your practice\u2019s reputation. 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