{"id":41274,"date":"2025-09-22T09:36:21","date_gmt":"2025-09-21T23:36:21","guid":{"rendered":"https:\/\/www.bitemagazine.com.au\/?p=41274"},"modified":"2025-09-22T09:36:46","modified_gmt":"2025-09-21T23:36:46","slug":"on-top-of-the-world","status":"publish","type":"post","link":"https:\/\/www.bitemagazine.com.au\/on-top-of-the-world\/","title":{"rendered":"On top of the world"},"content":{"rendered":"\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-683x1024.jpg\" alt=\"leadership roles in the dental industry\" class=\"wp-image-41275 lazyload\" style=\"width:400px\" data-srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-683x1024.jpg 683w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-200x300.jpg 200w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-768x1152.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-280x420.jpg 280w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-560x840.jpg 560w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-150x225.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-300x450.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-600x900.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-696x1044.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone.jpg 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><noscript><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-683x1024.jpg\" alt=\"leadership roles in the dental industry\" class=\"wp-image-41275 lazyload\" style=\"width:400px\" srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-683x1024.jpg 683w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-200x300.jpg 200w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-768x1152.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-280x420.jpg 280w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-560x840.jpg 560w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-150x225.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-300x450.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-600x900.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone-696x1044.jpg 696w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/oneone.jpg 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Photography: eamon gallagher<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dr-stephen-liew-and-samantha-cheetham-two-australians-currently-in-key-global-leadership-roles-admit-they-don-t-want-to-waste-a-moment-of-this-opportunity-by-john-burfitt\">Dr Stephen Liew and Samantha Cheetham, two Australians currently in key global leadership roles, admit they don\u2019t want to waste a moment of this opportunity. By John Burfitt<\/h2>\n\n\n\n<p>History was made in September 2024 when two prominent Australians were appointed to important global dental leadership roles. Dr Stephen Liew was elected as speaker and chair of the FDI World Dental Parliament and Samantha Cheetham became the new president of International Dental Manufacturers (IDM).<\/p>\n\n\n\n<p>Leadership roles are not new for either. Dr Liew was formerly federal president of the Australian Dental Association, and Cheetham is currently both director of the Australian Dental Industry Association (ADIA) and CEO of dental manufacturer SDI.<\/p><div class=\"bitem-article-desktop-720x300-in-text\" id=\"bitem-3513077002\"><!-- Bite 720x300 [async] -->\r\n<script type=\"text\/javascript\">if (!window.AdButler){(function(){var s = document.createElement(\"script\"); s.async = true; s.type = \"text\/javascript\";s.src = 'https:\/\/servedby.engagemedia.com.au\/app.js';var n = document.getElementsByTagName(\"script\")[0]; n.parentNode.insertBefore(s, n);}());}<\/script>\r\n<script type=\"text\/javascript\">\r\nvar AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];\r\nvar abkw = window.abkw || '';\r\nvar plc705185 = window.plc705185 || 0;\r\ndocument.write('<'+'div id=\"placement_705185_'+plc705185+'\"><\\\/'+'div>');\r\nAdButler.ads.push({handler: function(opt){ AdButler.register(165450, 705185, [720,300], 'placement_705185_'+opt.place, opt); }, opt: { place: plc705185++, keywords: abkw, domain: 'servedby.engagemedia.com.au', click:'CLICK_MACRO_PLACEHOLDER' }});\r\n<\/script><\/div>\n\n\n\n<p>Twelve months since the Melbourne-based pair took on their international positions, they reflect on their respective journeys through the Australian dental landscape including how they\u2019re approaching their global work with a spirit of cooperation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stephen-liew\">Stephen Liew<\/h3>\n\n\n\n<p>\u201cI actually knew of Samantha\u2019s products through SDI long before I met her. I was using the adhesive Riva Bond for a long time and knew of some of the company\u2019s managers through trade shows, and then we finally met in person.<\/p>\n\n\n\n<p>\u201cThe thing that impressed me about dealing with Samantha is SDI is a family company and that shows in how they do business. There is a genuine commitment to Aussie dentistry, and the fact they sell Victorian-produced dental products into 100 countries around the world speaks volumes.<\/p>\n\n\n\n<p>\u201cWhen I was federal president of the ADA and Sam was on the ADIA board, we would cross paths and discuss what we were working on. Sometimes we would confess some things were easier than others to work with each other on, but I always felt like I was speaking with someone on the same wavelength.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re both driven and want to make a difference within dentistry. She has a focus on research and innovation, and when you hear her speak, it\u2019s from a place of wanting to make our jobs as practitioners easier. She understands there\u2019s a long arm to the work SDI does\u2014from how they develop a product through to how it can benefit the patient.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>We\u2019re both driven and want to make a difference within dentistry. [Samantha] has a focus on research and innovation, and when you hear her speak, it\u2019s from a place of wanting to make our jobs as practitioners easier. <br><br><strong>Dr Stephen Liew, chair, FDI World Dental Parliament<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>\u201cSamantha and I landed our new roles\u2014me as speaker of the FDI World Dental Parliament and she as president of the IDM\u2014in the same month last year.&nbsp;<\/p>\n\n\n\n<p>\u201cThe FDI World Dental Parliament forms global oral health policy to inform the World Health Organization and United Nations.<\/p>\n\n\n\n<p>\u201cWe caught up in Istanbul, Turkey on a boat cruise when my appointment was announced. We congratulated each other, but instead of idle chitchat, we were soon exchanging ideas of how much of a difference we could make in our new roles.&nbsp;<\/p>\n\n\n\n<p>\u201cWe understand the big significance of this time when two Aussies are in key global leadership positions and know this probably won\u2019t happen again for a long time; it\u2019s often hard to get an Aussie into such roles. And when appropriate, the fact we\u2019re in Melbourne, I hope we can meet up for a coffee at times to chat through how we can work together more closely.<\/p>\n\n\n\n<p>\u201cA title doesn\u2019t define your importance, but I think mutual respect and having trust in each other\u2019s insights makes a big difference to how we can assist each other when we can. We\u2019re both attending the World Dental Congress in Shanghai this month so that will be a great opportunity to express our ideas to other key dental leaders and, hopefully, get the wheels turning on them.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-samantha-cheetham\">Samantha Cheetham<\/h3>\n\n\n\n<p>\u201cDentistry is probably in my DNA as my parents started SDI in 1972, and then I joined the company in 1990 as a sales rep and worked my way up. I became CEO in 2015, and now work alongside two of my brothers. My father Jeffery is chairman.<\/p>\n\n\n\n<p>\u201cI first became aware of Stephen years ago when people in the Melbourne profession were talking about this dynamic dentist making his mark at the ADA. We got to know each other through his time at the ADA and mine on the board of the ADIA.&nbsp;<\/p>\n\n\n\n<p>\u201cI recall being impressed he had such a clear goal for dentistry and that was for universal health care. From a manufacturing point of view, he was keen to discuss how to get the best products to dentists and the patients they were treating.&nbsp;<\/p>\n\n\n\n<p>\u201cStephen is highly driven and has taken on various roles out of a genuine commitment to advancing the dental profession in Australia and improving access to oral healthcare for all. He communicates on these issues with such clarity and conviction that people are compelled to listen.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>I recall being impressed [Stephen] had such a clear goal for dentistry and that was for universal health care. From a manufacturing point of view, he was keen to discuss how to get the best products to dentists and the patients they were treating.\u00a0<br><br><strong>Samantha Cheetham, president, International Dental Manufacturers<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>\u201cLast September at the FDI World Dental Congress in Istanbul marked an exciting milestone for both of us. I was appointed president of IDM, and Stephen was elected speaker and chair of FDI. Having both roles represented by Australians underscores Australia\u2019s growing prominence as a global leader in dentistry\u2014showcasing the country\u2019s commitment to delivering world-class care using high-quality products and leading dental care. IDM represents about 2000 companies globally and I\u2019m driving strategy and want us to have a lot more involvement with the FDI and WHO about sustainability which is becoming very important globally.&nbsp;<\/p>\n\n\n\n<p>Universal oral health care for everyone is the goal. We are, of course, approaching it from slightly different directions, but we both want to influence governments on better processes to make things easier for better oral health care across the world.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019m looking forward to Stephen and I attending the World Dental Congress this month in Shanghai, and I\u2019ll be having Stephen to one of our sessions. He is so passionate about driving his goals and is such a great communicator, so I know he will make a great impression. I\u2019m determined to increase the ways our organisations can cross paths because, in the long run, it\u2019s all about better oral health care.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr Stephen Liew and Samantha Cheetham, two Australians currently in key global leadership roles, admit they don\u2019t want to waste a moment of this opportunity. By John Burfitt History was made in September 2024 when two prominent Australians were appointed to important global dental leadership roles. Dr Stephen Liew was elected as speaker and chair [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":41276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7170,691],"tags":[684,1915],"class_list":{"0":"post-41274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-your-business","9":"tag-featured","10":"tag-leadership"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On top of the world - Bite Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bitemagazine.com.au\/on-top-of-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On top of the world\" \/>\n<meta property=\"og:description\" content=\"Dr Stephen Liew and Samantha Cheetham, two Australians currently in key global leadership roles, admit they don\u2019t want to waste a moment of this opportunity. 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