{"id":41282,"date":"2025-09-08T02:28:44","date_gmt":"2025-09-07T16:28:44","guid":{"rendered":"https:\/\/www.bitemagazine.com.au\/?p=41282"},"modified":"2025-09-08T14:30:11","modified_gmt":"2025-09-08T04:30:11","slug":"how-dental-practice-can-become-a-practices-greatest-promoters","status":"publish","type":"post","link":"https:\/\/www.bitemagazine.com.au\/how-dental-practice-can-become-a-practices-greatest-promoters\/","title":{"rendered":"How dental practice staff can become a practice\u2019s greatest promoters"},"content":{"rendered":"\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> minutes<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate.jpg\" alt=\"staff endorsements\" class=\"wp-image-41283 lazyload\" data-srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate.jpg 1024w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-300x200.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-768x512.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-631x420.jpg 631w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-150x100.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-600x400.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-696x464.jpg 696w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate.jpg\" alt=\"staff endorsements\" class=\"wp-image-41283 lazyload\" srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate.jpg 1024w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-300x200.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-768x512.jpg 768w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-631x420.jpg 631w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-150x100.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-600x400.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2025\/08\/team-advocate-696x464.jpg 696w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">Photography: limonzest\/123RF<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dental-practice-employees-who-feel-connected-valued-and-inspired-can-become-a-practice-s-greatest-promoters-and-that-all-comes-down-to-the-team-culture-by-cameron-cooper\">Dental practice employees who feel connected, valued and inspired can become a practice\u2019s greatest promoters\u2014and that all comes down to the team culture. By Cameron Cooper<\/h2>\n\n\n\n<p>It\u2019s often said the greatest asset of any business is its employees, and to underestimate their potential to help grow the practice by the way they talk about it\u2014both in and out of the workplace\u2014is not a smart move. While many practices rely on digital marketing to acquire patients and employees, dental industry consultant Angus Pryor says staff advocacy is an often underused resource that can be successful.\u00a0<\/p>\n\n\n\n<p>\u201cAt the end of the day it\u2019s hard to go past a strong endorsement from an employee,\u201d says Pryor, founder of <a href=\"https:\/\/dentalmarketingsolutions.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Dental Marketing Solutions<\/a>.<\/p><div class=\"bitem-article-desktop-720x300-in-text\" id=\"bitem-2066709678\"><!-- Bite 720x300 [async] -->\r\n<script type=\"text\/javascript\">if (!window.AdButler){(function(){var s = document.createElement(\"script\"); s.async = true; s.type = \"text\/javascript\";s.src = 'https:\/\/servedby.engagemedia.com.au\/app.js';var n = document.getElementsByTagName(\"script\")[0]; n.parentNode.insertBefore(s, n);}());}<\/script>\r\n<script type=\"text\/javascript\">\r\nvar AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];\r\nvar abkw = window.abkw || '';\r\nvar plc705185 = window.plc705185 || 0;\r\ndocument.write('<'+'div id=\"placement_705185_'+plc705185+'\"><\\\/'+'div>');\r\nAdButler.ads.push({handler: function(opt){ AdButler.register(165450, 705185, [720,300], 'placement_705185_'+opt.place, opt); }, opt: { place: plc705185++, keywords: abkw, domain: 'servedby.engagemedia.com.au', click:'CLICK_MACRO_PLACEHOLDER' }});\r\n<\/script><\/div>\n\n\n\n<p>Whether staff share their positive workplace experiences through social media, at networking events or via word of mouth, their advocacy can be interpreted as a mirror of team morale and support the long-term sustainability of the practice.<\/p>\n\n\n\n<p>Pryor says such endorsements can range from \u201cfairly informal\u201d comments to more formal referrals on platforms such as Facebook and Instagram. Even so, he cautions against a one-size-fits-all approach, noting that different staff have different comfort levels around being possible brand ambassadors.<\/p>\n\n\n\n<p>Before a dental practice can expect its team to become advocates, it must create a positive workplace culture and shared values.&nbsp;<\/p>\n\n\n\n<p>\u201cTeam advocacy happens naturally when you hire people aligned with your values, onboard them properly and support them with ongoing training and communication,\u201d says Michelle Pritchard, founder of <a href=\"https:\/\/www.alignedbusinessconsulting.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Aligned Business Consulting<\/a>.\u00a0<\/p>\n\n\n\n<p>\u201cWhen team members understand how their work impacts patients, and feel part of a larger mission, they\u2019re more likely to speak positively about the practice\u2014both at work and in their personal lives.\u201d<\/p>\n\n\n\n<p>Pritchard says the benefits of such an approach are significant. \u201cYou\u2019ll see higher treatment conversions because patients trust the entire team, stronger patient loyalty and even better staff recruitment and retention,\u201d she says. \u201cIt creates a positive loop\u2014happy team, loyal patients, healthier business.\u201d<\/p>\n\n\n\n<p>Pryor agrees that culture is crucial to advocacy and outlines three essential steps on that path. First, map out a detailed three-year vision for the practice and involve the team in achieving it. Second, understand employees\u2019 professional and personal goals, and then find ways to align them with the business\u2019s direction. And lastly, offer practical support for employees, such as helping them get financial planning advice.&nbsp;<\/p>\n\n\n\n<p>\u201cYou\u2019ve got to establish your values and live them, and then you\u2019ll usually get great feedback,\u201d Pryor says.<\/p>\n\n\n\n<p>Dr Toni Surace, managing director of <a href=\"https:\/\/momentummanagement.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Momentum Management<\/a> and principal dentist at <a href=\"https:\/\/www.google.com\/search?client=safari&amp;rls=en&amp;q=Smile+N+Co&amp;ie=UTF-8&amp;oe=UTF-8\" target=\"_blank\" rel=\"noreferrer noopener\">Smile N Co<\/a>, says there is no doubt a strong practice culture can facilitate advocacy and help attract patients and staff. \u201cYou need to get good people who want to participate in the vision for your business,\u201d she says.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>When team members understand how their work impacts patients, and feel part of a larger mission, they\u2019re more likely to speak positively about the practice\u2014both at work and in their personal lives. <br><br><strong>Michelle Pritchard, founder, Aligned Business Consulting<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>\u201cIf you\u2019re not happy and don\u2019t know where you\u2019re going, then your team won\u2019t know either. Teams want safety and security and a bit of fun. It\u2019s not just about being a great clinical dentist, you need to be an inspirational leader at work.\u201d<\/p>\n\n\n\n<p>Providing mentoring and training, recognising staff achievements and assigning team members to lead projects can also build loyalty and pride that results in organic advocacy. Pryor adds that outsourcing administrative \u2018grunt work\u2019, especially using AI tools, is another way to free up staff to focus on more rewarding tasks and foster brand champions.<\/p>\n\n\n\n<p>Advocacy should never be forced, according to Dr Surace. \u201cSome people are great at talking face to face. Some are better behind a keyboard. You need to know your team and understand what makes them tick.\u201d<\/p>\n\n\n\n<p>She provides staff with \u2018ambassador packs\u2019 that include business cards and branded blazers. \u201cThey can wear the blazer down the street, rather than being in their clinical gown. It\u2019s amazing how many people will say, \u2018Oh, you work there, what are the dentists like?\u2019 You get so many comments and so many patients from it.\u201d<\/p>\n\n\n\n<p>Dr Surace notes that social media advocacy is not for everyone. \u201cMany dental nurses are quite private and don\u2019t want to get out there on social media to make referrals,\u201d she says.<\/p>\n\n\n\n<p>Pryor says referral rewards can be helpful, but he warns against over-reliance, adding practices should be clear about what kinds of patients and staff they want to attract. \u201cYou\u2019ve got to protect your practice\u2019s reputation.\u201d<\/p>\n\n\n\n<p>Referrals should be strategic, not random, he adds. To encourage high quality referrals, Pryor recommends setting targets\u2014for example, 10 new patients in 60 days\u2014and rewarding the whole team with a celebratory lunch if achieved.<\/p>\n\n\n\n<p>Dr Surace believes recognition of a job well done often matters more to employees than monetary rewards. \u201cStaff members often say that they don\u2019t get enough praise. They love being recognised, and they want personal growth and development.\u201d<\/p>\n\n\n\n<p>Instead of setting rigid referral targets, Pritchard recommends starting with open, values-led conversations. She suggests a simple approach, like, \u2018We\u2019d love more patients like the ones we already have. What ideas do you have to help make that happen?\u2019 can spark a sense of ownership across the team and generate a wealth of new ideas to make a business grow.&nbsp;<\/p>\n\n\n\n<p>Pryor says not every staff member will be a natural advocate. Some are \u201cwalking billboards\u201d, while others prefer not to do referrals.<\/p>\n\n\n\n<p>That is why a team-based approach to advocacy backed by systems, targets and positive reinforcement can be so effective. \u201cI like a system and I like some celebration around it,\u201d Pryor says. \u201cBecause effectively, you\u2019re asking a team to establish a new habit.\u201d<\/p>\n\n\n\n<p>Ultimately, the best practice advocates often emerge through inspired leadership, Dr Surace says. \u201cIf you are motivating your team, you won\u2019t need to ask them to chase referrals. They\u2019ll do it on their own, and that\u2019s one of the greatest compliments that a business owner can get.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dental practice employees who feel connected, valued and inspired can become a practice\u2019s greatest promoters\u2014and that all comes down to the team culture. By Cameron Cooper It\u2019s often said the greatest asset of any business is its employees, and to underestimate their potential to help grow the practice by the way they talk about it\u2014both [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":41283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7170,691],"tags":[764,1456,25741,2125],"class_list":{"0":"post-41282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-your-business","9":"tag-dental-team","10":"tag-marketing","11":"tag-staff-endorsements","12":"tag-workplace-culture"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How dental practice staff can become a practice\u2019s greatest promoters - Bite Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bitemagazine.com.au\/how-dental-practice-can-become-a-practices-greatest-promoters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How dental practice staff can become a practice\u2019s greatest promoters\" \/>\n<meta property=\"og:description\" content=\"Dental practice employees who feel connected, valued and inspired can become a practice\u2019s greatest promoters\u2014and that all comes down to the team culture. 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