{"id":5072,"date":"2014-10-14T12:47:07","date_gmt":"2014-10-14T01:47:07","guid":{"rendered":"https:\/\/www.bitemagazine.com.au\/?p=5072"},"modified":"2014-11-13T14:32:32","modified_gmt":"2014-11-13T03:32:32","slug":"small-pleasures","status":"publish","type":"post","link":"https:\/\/www.bitemagazine.com.au\/small-pleasures\/","title":{"rendered":"Small pleasures"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-5073 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct.jpg\" alt=\"bite-design-oct\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-300x200.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-225x150.jpg 225w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-113x75.jpg 113w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-285x190.jpg 285w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-150x100.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-400x266.jpg 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignright size-full wp-image-5073 lazyload\" src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct.jpg\" alt=\"bite-design-oct\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct.jpg 600w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-300x200.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-225x150.jpg 225w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-113x75.jpg 113w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-285x190.jpg 285w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-150x100.jpg 150w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct-400x266.jpg 400w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript>When a Perth dentist decided to create a boutique practice, the first person he turned to for help was his designer brother. Kerryn Ramsey discovers the brotherly bond.<\/p>\n<p>\u2018\u2018I have a lot of respect for people who want to own a string of practices with 15 dentists and a staff of 150,\u201d says Dr Hooman Golestani, owner of Dental 359 in the Perth suburb of Subiaco. \u201cBut that\u2019s not for me. All I ever wanted was a small, boutique practice that offers high-quality dentistry and really spoils the patient.\u201d<\/p>\n<p>While Dr Golestani\u2019s ideas seem to fly in the face of traditional business thinking, Dental 359 has gone from strength to strength. It has a large client base that is offered unrushed, high-quality dentistry in a space that looks more like an art gallery than a surgery. And though he has cut back on his working hours, he is booked in advance and his business is more profitable than ever.<\/p><div class=\"bitem-article-desktop-720x300-in-text\" id=\"bitem-4066582325\"><!-- Bite 720x300 [async] -->\r\n<script type=\"text\/javascript\">if (!window.AdButler){(function(){var s = document.createElement(\"script\"); s.async = true; s.type = \"text\/javascript\";s.src = 'https:\/\/servedby.engagemedia.com.au\/app.js';var n = document.getElementsByTagName(\"script\")[0]; n.parentNode.insertBefore(s, n);}());}<\/script>\r\n<script type=\"text\/javascript\">\r\nvar AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];\r\nvar abkw = window.abkw || '';\r\nvar plc705185 = window.plc705185 || 0;\r\ndocument.write('<'+'div id=\"placement_705185_'+plc705185+'\"><\\\/'+'div>');\r\nAdButler.ads.push({handler: function(opt){ AdButler.register(165450, 705185, [720,300], 'placement_705185_'+opt.place, opt); }, opt: { place: plc705185++, keywords: abkw, domain: 'servedby.engagemedia.com.au', click:'CLICK_MACRO_PLACEHOLDER' }});\r\n<\/script><\/div>\n<p>It\u2019s possible that his success stems from knowing exactly what he didn\u2019t want. For nine years, Dr Golestani was a partner in a practice that was almost the exact opposite of Dental 359. \u201cMy partner and I had a lot of great ideas but our core values were different. My philosophy is very much based on high-quality, low-volume boutique dentistry. In the old practice, every room was designed to be as identical as possible, just like a factory. \u201cThere was no personality to the place and we worked a seven-day week. Our home phone numbers were advertised in the Yellow Pages and we used to get lots of emergency calls. It was a torturous experience but it helped me set up my current practice.\u201d The site was purchased back in 1999. Originally a small warehouse, it had been on the market for nearly three years, mainly because it was situated in the \u2018nothing\u2019 zone of Rokeby Road, Subiaco. The local council was desperate to revitalise the area revitalised and was willing to offer a few concessions to Dr Golestani. His plans to develop the property into a dental practice of exceedingly high standard saw the relaxing of rules in regard to the number of parking bays required.<\/p>\n<p>In fact, the mayor stood beside Dr Golestani at a council meeting and backed the visionary practitioner 100 per cent. That night he received a vote of confidence from the council and approval for his plans. And what plans they were! Dr Golestani had entrusted the design of his surgery to his brother, Hootan, who at the time was working as a graduate architect. Hootan recalls the design brief given to him by his brother. \u201cHe said to me very clearly: &#8216;I don\u2019t want 20 practices, I don\u2019t want dozens of employees and I don\u2019t want multiple dentists. I want boutique. I want small. I want me, a hygienist and a couple of staff members. We need a bathroom with fresh flowers, bright lights where they need to be, and dim lights where they need to be. I want the highest grade equipment and the highest quality chair. I want to be considered the most innovative dentist in Perth.&#8217; \u201cI looked at him and said, \u2018You don\u2019t want to make money, do you?\u2019\u201d says Hootan with a laugh. Nevertheless, the architect went away and designed a practice that would capture the imagination of everybody who saw it.<\/p>\n<p>There were sliding walls, waves in the ceiling, sinuous curves and a spacious boardroom. From the front entrance, it was possible to see all the way to the back of the building. Doors disappeared into curved wall cavities like a sci-fi dream come true. Massive floor-to-ceiling glass exterior walls brought the outside in. \u201cI immediately knew this was it,\u201d recalls Dr Golestani. \u201cI scrounged around, sold a few things including my car, and came up with enough cash to keep as much of his design as I possibly could.\u201d Dental 359 opened its doors in February 2000 and Dr Golestani\u2019s first patient was his father. He was also his only patient. Since then his business has grown exponentially and the cutting-edge design of the practice has remained a major source of joy for both brothers. \u201cOf course, you have to back up the beautiful architecture with good quality dentistry. You can\u2019t just look good\u2014you need to be good,\u201d says Dr Golestani. \u201cSo many people have come in and said it feels like Star Trek,\u201d says Dr Golestani. \u201cWhen I tell people the building was completed in 1999, their jaws drop. The design was so perfect when it opened, we\u2019ve hardly changed a thing.\u201d At that time it was almost impossible to find a dental surgery that wasn\u2019t a combination of plain white walls, straight lines and clinical detachment with magazines from the 1980s in the waiting room. \u201cThere is absolutely no need for a dental practice to be so glum,\u201d says Dr Golestani. \u201cIt is understandable that doctors\u2019 surgeries are not playful places; sometimes the news can be quite bad. However, even though a visit to the dentist can be a hard process, the end result is that you have a better smile and healthy gums. In my office, when people visit the dentist, the outcome is nearly always positive.\u201d Dr Golestani positioned his boutique practice as a surgery for high-end cosmetic work where a lot of traditional dentistry was not even performed.<\/p>\n<p>However, he soon noticed a void. Every now and then a patient would come in with severe periodontitis, missing teeth or even no teeth. Dr Golestani would have no choice but to refer these patients to a surgeon\u2014and this didn\u2019t sit well with him. \u201cI believe in the concept of giving people a nice smile,\u201d says the practitioner. \u201cIf I can\u2019t do it with their own teeth then I have to use something else. That\u2019s where the All-On-4\u2122 Dental Implant system fitted in.\u201d Even though Dr Golestani had been placing implants since the early \u201990s, about four years ago he changed to the Malo protocol and last year, Dental 359 became part of the worldwide group of Malo Clinics. Dr Golestani now offers the All-On-4\u2122 Dental Implant technique pioneered by Dr Paulo Malo. His agenda is to provide the highest standard of graftless implant solutions for people who require implants to support their teeth. \u201cI now have a predictable and ethical means to give \u2018aesthetic dentistry\u2019 to those who don\u2019t have their own teeth.\u201d While Dental 359 has been an unrivalled success, Dr Golestani\u2019s business plan is obviously unsuitable for all practices. \u201cI believe there\u2019s more to a business than just making bucks,\u201d he says. \u201cYou\u2019re working for your patients and you genuinely have to love and care for them. By providing honest quality care, you\u2019re proud of your work, sleep better at night and your patients will keep coming back. They will also happily recommend you to their friends. \u201cAt the same time, there has to be practices that cater for people who don\u2019t want a boutique, high-end result,\u201d says Dr Golestani. \u201cAnd it\u2019s those sorts of practices that allow me to do what I love to do. I think there\u2019s plenty of room in the industry for everyone.\u201d \uf0a3<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a Perth dentist decided to create a boutique practice, the first person he turned to for help was his designer brother. Kerryn Ramsey discovers the brotherly bond. \u2018\u2018I have a lot of respect for people who want to own a string of practices with 15 dentists and a staff of 150,\u201d says Dr Hooman [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[693],"tags":[],"class_list":{"0":"post-5072","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-fitout"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small pleasures - Bite Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small pleasures\" \/>\n<meta property=\"og:description\" content=\"When a Perth dentist decided to create a boutique practice, the first person he turned to for help was his designer brother. Kerryn Ramsey discovers the brotherly bond. \u2018\u2018I have a lot of respect for people who want to own a string of practices with 15 dentists and a staff of 150,\u201d says Dr Hooman [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/\" \/>\n<meta property=\"og:site_name\" content=\"Bite Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bite.Mag\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-14T01:47:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-13T03:32:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/\"},\"author\":{\"name\":\"Editor\",\"@id\":\"https:\/\/www.bitemagazine.com.au\/#\/schema\/person\/d9a0da9738e8b22c86465898e79cff17\"},\"headline\":\"Small pleasures\",\"datePublished\":\"2014-10-14T01:47:07+00:00\",\"dateModified\":\"2014-11-13T03:32:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/\"},\"wordCount\":1210,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bitemagazine.com.au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/10\/bite-design-oct.jpg\",\"articleSection\":[\"Design + Fitout\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/\",\"url\":\"https:\/\/www.bitemagazine.com.au\/small-pleasures\/\",\"name\":\"Small pleasures - 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