{"id":5310,"date":"2014-12-05T13:15:36","date_gmt":"2014-12-05T02:15:36","guid":{"rendered":"https:\/\/www.bitemagazine.com.au\/?p=5310"},"modified":"2014-12-05T13:15:36","modified_gmt":"2014-12-05T02:15:36","slug":"change-ownership","status":"publish","type":"post","link":"https:\/\/www.bitemagazine.com.au\/change-ownership\/","title":{"rendered":"Change of ownership"},"content":{"rendered":"<figure id=\"attachment_5311\" aria-describedby=\"caption-attachment-5311\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"size-full wp-image-5311 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP.jpg\" alt=\"Dental therapist\/hygienist Marie McCormack founded Toothbrush Land in Toowoomba, Queensland.\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP-225x150.jpg 225w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP-113x75.jpg 113w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP-285x190.jpg 285w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP-150x100.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-5311 lazyload\" src=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP.jpg\" alt=\"Dental therapist\/hygienist Marie McCormack founded Toothbrush Land in Toowoomba, Queensland.\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP.jpg 300w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP-225x150.jpg 225w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP-113x75.jpg 113w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP-285x190.jpg 285w, https:\/\/www.bitemagazine.com.au\/wp-content\/uploads\/2014\/12\/Marie-8_PP-150x100.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><figcaption id=\"caption-attachment-5311\" class=\"wp-caption-text\">Dental therapist\/hygienist Marie McCormack founded Toothbrush Land in Toowoomba, Queensland.<\/figcaption><\/figure>\n<h4>The ownership of dental practices by non-dentists is a growing trend but what are the challenges faced by this new breed of entrepreneurs? Frank Leggett investigates<\/h4>\n<p>\u201cSuccessful people aren\u2019t born\u2014they have to go out and learn it. They experience trial and error, refine it, keep learning and keep practising,\u201d says dental therapist\/hygienist Marie McCormack, who founded Toothbrush Land, located in\u00a0Toowoomba, Queensland.<\/p>\n<p>McCormack is at the vanguard of a new wave in the dental industry\u2014non-dentists who own and run a dental practice. While the deregulation of the Australian dental industry was a long and involved process, its implementation opened the door for non-dentists to buy their own practice. While the main impact has been the growth of the corporate model of practice ownership, there\u2019s also a growing number of practices now owned by individuals who\u00a0are not dentists.<\/p>\n<p>The one thing these individuals have in common is that, generally, non-dentist owners have worked in the industry in some other capacity. While the traditional business model of a dentist run-and-owned surgery is still the most common type of practice, the non-dentist model has found favour right across the country. And the trend is growing. These practice managers, hygienists, dental assistants and oral health therapists who have jumped into the deep end of practice ownership face a range of unique challenges and opportunities.<\/p><div class=\"bitem-article-desktop-720x300-in-text\" id=\"bitem-2001992926\"><!-- Bite 720x300 [async] -->\r\n<script type=\"text\/javascript\">if (!window.AdButler){(function(){var s = document.createElement(\"script\"); s.async = true; s.type = \"text\/javascript\";s.src = 'https:\/\/servedby.engagemedia.com.au\/app.js';var n = document.getElementsByTagName(\"script\")[0]; n.parentNode.insertBefore(s, n);}());}<\/script>\r\n<script type=\"text\/javascript\">\r\nvar AdButler = AdButler || {}; AdButler.ads = AdButler.ads || [];\r\nvar abkw = window.abkw || '';\r\nvar plc705185 = window.plc705185 || 0;\r\ndocument.write('<'+'div id=\"placement_705185_'+plc705185+'\"><\\\/'+'div>');\r\nAdButler.ads.push({handler: function(opt){ AdButler.register(165450, 705185, [720,300], 'placement_705185_'+opt.place, opt); }, opt: { place: plc705185++, keywords: abkw, domain: 'servedby.engagemedia.com.au', click:'CLICK_MACRO_PLACEHOLDER' }});\r\n<\/script><\/div>\n<p>Marie McCormack spent over 30 years as a dental therapist\/hygienist before deciding to take on her biggest challenge\u2014opening Toothbrush Land in 2011. The practice is situated on the western side of Toowoomba which is currently experiencing growth in the population due to the coal seam gas industry and the new airport. As well as running the business, McCormack owns the building itself. She became the project manager after purchasing a residential house in a medical zone opposite a major private hospital, and transformed the building into a reality.<\/p>\n<p>\u201cTo be successful, you need to understand the true meaning of efficiency, effectiveness and astuteness, as well as the ability to face a range of challenges and opportunities, while remaining resilient,\u201d she explains.<\/p>\n<p>As well as focusing on continuing education in terms of clinical development, McCormack completed a business degree with a double major in commence and human resource management. She has also commenced an MBA which is on hold due to the heavy workload of managing and working\u00a0in the practice.<\/p>\n<p>So, what\u2019s her key to making the business flourish? \u201cI truly understand that the customer is the most important part of any practice so the challenge is to make the business customer focused,\u201d she says. \u201cThe best part of the journey is to remind all staff the importance of meeting the individual needs of the customer as well as offering a high quality\u00a0clinical component.\u201d<\/p>\n<p>Dental nurse, practice manager, receptionist, consultant and now practice owner Deborah Wilson started Somersmiles Dental in Victoria\u2019s Mornington Peninsula just under two years ago. With such a varied background, Wilson has a broad insight into the business models of an array of dental practices. Her work as a consultant saw her involved in every aspect of the business, including building up practices prior to being sold, helping dentists purchase second practices, marketing strategies, staffing problems and increasing sluggish turnover.<\/p>\n<p>Even though Somersmiles was a start-up business with no patient base, this wasn\u2019t completely by choice. \u201cWhen I was looking at established practices to purchase, I received a lot of knock-backs,\u201d she recalls. \u201cThe fact that a lot of\u00a0dentists were not willing to sell to me was never going to stop me from achieving my goal.\u201d<\/p>\n<p>Wilson spent three years searching for the perfect site because, once again, she\u00a0was fully aware that position is everything. \u201cI chose the site predominantly because it\u2019s in an allied health building,\u201d she explains. \u201cWe all run separate businesses\u2014pathologists, podiatrists, doctors and so on\u2014with our own suites and we\u2019re right next door to a\u00a0medical centre. We also have oodles of parking. That was a priority when I was searching for a site\u2014easy access to the building and lots of parking.<\/p>\n<p>\u201cI was determined to offer services that aren\u2019t readily available on the peninsula so we do nursing home visits, sleep dentistry, kids\u2019 check-ups and cosmetic dentistry. This practice has become a one-stop shop for patients.\u201d<\/p>\n<p>The success of Somersmiles Dental is due in a large part to the relationships that Wilson builds with her patients. She and her staff work hard on establishing a rapport with their clients, and time is never an issue. \u201cBecause I\u2019m not needed in surgery, I can always find time\u00a0to be with my patients,\u201d she says. \u201cIf a new patient rings on the phone, I\u00a0could spend 20 minutes on that call\u2014and that 20 minutes is well invested. A\u00a0dentist is usually unable to spare that amount of time simply because they need to be in surgery. That is definitely an\u00a0advantage to being a non-dentist practice owner.\u201d<\/p>\n<p>Now running a successful dental management firm, Julie Parker had once\u00a0become a real groundbreaker as\u00a0the\u00a0first non-dentist to own a practice in Australia. A dental nurse and receptionist, she purchased Dendy\u00a0Village\u00a0Dental in Melbourne\u2019s beachside suburb of Brighton in 2003. The practice had been operating since 1970, had plenty of goodwill, a good location and an owner\/dentist more than\u00a0willing to sell.<\/p>\n<p>\u201cThe original practitioner, David, is a really nice guy who was quite open to the idea of a non-dentist owning a practice,\u201d says Parker. \u201cHe prepped the patients beautifully even though a handful followed him to his new practice in Port Melbourne. He told them not to be ridiculous and to go back to my practice. It was through him that I met the dentist I hired full-time. She was a godsend and we worked together beautifully for the 10 years I owned the practice.\u201d<\/p>\n<p>A lot of what she learnt during her time as a practice owner has been put to good use in her new venture, Julie Parker Dental Management. Her consultancy operates to help dental practitioners improve their business.<\/p>\n<p>As a new enthusiastic practice owner back in 2003, Parker first contacted the Australian Dental Association. \u201cI told them I was a non-dentist practice owner who wanted to become a member,\u201d she recalls. \u201cThey were hugely supportive but they informed me that I could not join\u2014you had to be a dentist to be a member.<\/p>\n<p>\u201cI knew this could become quite a problem as more non-dentists buy practices and the ADA has no governance over them. Anything I did was not under the auspices of the organisation, and that includes advertising, treatment of patients, quotations and financial management. That was back in 2003 and the situation is the same today,\u201d she says.<\/p>\n<p>Sharon Roberston has spent 27 years working in the dental industry and is now the managing director of Momentum Management. She is seeing more and more non-dentist practice owners signing onto their dental management programs. \u201cThere is a discernible shift from dentist ownership to non-dentist ownership in practices across Australia,\u201d she says.<\/p>\n<p>\u201cThere are a couple of reasons why I believe this will become a popular business model in the future. Firstly, I\u00a0have met hundreds of dental practice owners and 80 to 90 per cent of them want to focus on what they do best\u2014dentistry. It can be very time consuming and overwhelming to learn the business of dentistry. However, it can be very rewarding if you can invest time and effort into it.<\/p>\n<p>\u201cSecondly, there have been many changes in the dental industry in such areas as employment law, work health and safety issues and dental regulations. It can be hard to keep up. In addition to this, we have more demanding customers who expect more for their money. There is really no option but to\u00a0get on top of all of this and become more business focused.<\/p>\n<p>\u201cFinally,\u201d Roberston continues, \u201cthere are significant profits to be made in dentistry, but to achieve these profits you need to have great clinical skills and excellent business management skills. It can become exhausting trying to be both, which is why we are seeing more non-dentist owners.\u201d<\/p>\n<p>While the overall percentage of non-dentist practice owners is still small, it remains to be seen what the eventual impact on the dental industry will be. What can\u2019t be denied, however, is that this trend is growing\u2014and growing fast.\u00a0This is a business model that liberates dentists from the day-to-day running of\u00a0the practice so they can concentrate on developing exceptional clinical skills. Meanwhile, the owner has the time to create a customer-centric practice while ensuring all aspects of the\u00a0business\u2014be it marketing, social media presence, staff relations or accounts\u2014are working seamlessly.<\/p>\n<p>There are so many challenges, benefits and all the usual struggles and concerns when a non-dentist opens their own practice that it can be a daunting prospect. But Deborah Wilson has one final thing to say. \u201cThe only advice I would give anyone considering opening a dental practice is to go for it. If you feel that you have hit a dead end in your career as a dental nurse, hygiene therapist or practice manager, there\u2019s something else you can do that\u2019s very fulfilling. I have not regretted one day since I opened my own practice.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ownership of dental practices by non-dentists is a growing trend but what are the challenges faced by this new breed of entrepreneurs? Frank Leggett investigates \u201cSuccessful people aren\u2019t born\u2014they have to go out and learn it. They experience trial and error, refine it, keep learning and keep practising,\u201d says dental therapist\/hygienist Marie McCormack, who [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[688],"tags":[1397,403,1557,1559,1558],"class_list":{"0":"post-5310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-world","8":"tag-business-advice","9":"tag-dental-advice","10":"tag-dental-businesses","11":"tag-non-dentist-practice-owners","12":"tag-practice-ownership"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Change of ownership - Bite Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bitemagazine.com.au\/change-ownership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Change of ownership\" \/>\n<meta property=\"og:description\" content=\"The ownership of dental practices by non-dentists is a growing trend but what are the challenges faced by this new breed of entrepreneurs? 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Frank Leggett investigates \u201cSuccessful people aren\u2019t born\u2014they have to go out and learn it. 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