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A passion for food has seen Dr Lincoln Law of Totalcare Dentistry in Sydney’s Bondi Junction start his own foodie Instagram page.
“I love food but I’ve always been an eater rather than a cook. I’m Malaysian Chinese and was raised in an active food culture and environment. I was born in Penang and the street food there is fantastic—fun, energetic and easily accessible. Culturally, it’s all about sharing food with family and friends.
“While I love to eat, and enjoy high-end food served at fancy restaurants, I resonate with cheap eats in Chinatown and South-East Asian hawker food. Basically, I like good honest food, reflective of my childhood in Adelaide.
“Whenever I went out to eat, I would take pictures of the meals to share with friends and occasionally post on Facebook. Last year, I met a food influencer at a party and we were talking about different places to eat and restaurants that he rated. I disagreed with everything he was recommending. Sure, everyone has their own tastes, and everyone’s palate is different, but it inspired me to start sharing and expressing what I like to eat.
“At the beginning of 2022, I started my own foodie Instagram page. There’s a lot of work that goes into it to be successful. Do I add reels or stories or static posts? You need to consider the best times to post, who you should interact with, and how to best utilise the algorithms. I go through periods when I’m across all aspects of Instagram. Then there are times when I’m feeling lazy, but I do try to post every day.
“One of my favourite places to eat at the moment is Cirrus Dining at Barangaroo. It’s modern Aussie with a focus on seafood and has a South-East Asian influence. Recently, we had a fish meal there with sambal sauce that was just delicious. If I was on death row, my last meal request would be everything twice. Or one of my mum’s dishes that I loved from childhood. Whatever food you ate as a child tends to stay very close to your heart. Especially your mum’s cooking.
“Over the next few years, I plan to actively engage with more foodies. I’d like to build my profile until I reach influencer status. That means having 5000 or 10,000 followers and there’s a lot of work to get there. The problem with many food influencers is that they get invited to restaurants, eat for free and their reviews are always positive. I want to keep my page honest, give my unfiltered opinion and celebrate venues and food that I truly love.”
Dr Law’s Instagram page: @eatingface
