Leading mouthwash brand Listerine® is calling on Australians to take its 21 Day Challenge after research has shown that 70 per cent of Australian households fail to complete a three-step oral care routine[1].
Completing this three-step oral care routine consisting of brushing, flossing and ADA approved mouthwash twice daily helps kill bad breath germs and reduces plaque which can lead to oral diseases such as tooth decay. Research has shown that brushing and flossing alone will not remove all plaque within the mouth[2].
The addition of a fluoride mouthwash can help strengthen teeth, control plaque and kill germs that cause bad breath. It is believed that it takes just 21 days to form a new habit and with this in mind, the Listerine® 21 Day Challenge aims to encourage consumers to form a healthy habit and jump-start a healthier mouth in just three weeks.
From Day 1 and beyond, consumers will start to experience the benefits of a healthier mouth. To mark the challenge, the brand has released two snazzy new designs for the bottle available at leading grocery and pharmacy outlets, and dental clinics.
RRP: Listerine Total Care Mouth Wash, 500ml, $9.45. Stockist enquiries: 1800 029 979. Visit: www.listerine.com.au.
1. Aztec Panel Data, MAT Dec 2014.
2. NC Sharma et al, JADA April 2004; Vol. 135:496-504, *In lab test
